Non-Basmati Rice Exports: Tapping the Wholesale Market in USA, UK & Canada
Introduction: The Global Rise of Non-Basmati Rice
When people think of Indian rice, Basmati often comes to mind. However, the real export volume lies in Non-Basmati rice. With its affordability, versatility, and wide use in daily meals, Indian Non-Basmati rice has become a staple in global markets. Countries like the USA, UK, and Canada are witnessing a surge in demand for Non-Basmati rice varieties such as IR64 (Raw & Parboiled), Ponni Rice, and Jeera Samba Rice.
These varieties cater not just to the Indian diaspora but also to Asian, African, and Middle Eastern communities abroad, making them a top choice for wholesalers and distributors.
Popular Non-Basmati Rice Varieties in Demand
1. IR64 Raw & Parboiled Rice
- Known for affordability and bulk availability.
- Widely used in restaurants, catering businesses, and households.
- Preferred for daily meals, biryanis, and fried rice in global markets.
2. Ponni Rice (Raw & Steam)
- Popular among South Indian communities in the USA, UK & Canada.
- Used for idli, dosa, and everyday cooking.
- Exporters often ship it in bulk packaging for supermarkets.
3. Jeera Samba Rice
- Known for its small grain, rich aroma, and unique flavor.
- Used in biryanis, pulao, and festive cooking.
- Particularly in demand in ethnic stores and Indian restaurants abroad.
Why Non-Basmati Rice is Growing in USA, UK & Canada
- Large Indian & Asian Communities – Millions of immigrants prefer Indian Non-Basmati rice for traditional cooking.
- Affordable Alternative to Basmati – While Basmati is premium, Non-Basmati offers cost-effective options for everyday use.
- Food Service & Catering Businesses – Restaurants, hotels, and caterers order in bulk quantities.
- Retail Supermarkets & Ethnic Stores – Chains like Walmart, Tesco, and ethnic grocery stores stock Indian Non-Basmati rice.
Export Opportunities for Wholesalers
Indian rice exporters can tap into the wholesale demand by:
- Supplying in bulk 25kg / 50kg bags with private labeling.
- Partnering with ethnic grocery chains, restaurants, and distributors.
- Offering competitive pricing compared to other Asian exporters.
- Ensuring consistent quality, certification, and timely logistics.
Certifications & Quality Standards Needed
To build trust with wholesalers in the USA, UK & Canada, exporters must meet:
- FSSAI & APEDA certification (India).
- FDA Approval (for the USA).
- EU & UK Food Standards compliance.
- Organic Certification (optional but adds market value).
Proper documentation ensures smooth customs clearance and builds buyer confidence.
Logistics & Supply Chain Advantages
India’s strong port connectivity (Chennai, Vizag, Kakinada, Mundra) and shipping lines make it easy to supply bulk rice exports to North America and Europe. Exporters who offer efficient packaging, containerized shipping, and timely delivery gain a strong competitive edge.
Conclusion: Growing Your Non-Basmati Rice Export Business
The future of Non-Basmati rice export to USA, UK & Canada is bright. With growing immigrant populations, increasing demand in supermarkets, and bulk requirements from restaurants, exporters have a profitable opportunity to expand globally.
By focusing on key rice varieties (IR64, Ponni, Jeera Samba), ensuring certification compliance, and building strong wholesale partnerships, Indian exporters can position themselves as reliable suppliers in the international rice market.
👉 If you are a rice buyer, wholesaler, or distributor in the USA, UK, or Canada, connect with us today to explore high-quality, bulk Non-Basmati rice exports directly from India.
